Management and Leadership

Establishing Your Brand

• Traditional Classroom: 1/2-day
• Virtual Instructor-led: One 3-hour session or Two 90-minute sessions

More than just a logo, a typeface, or an image, a brand is a powerful reputational asset. Organizations have brands, and so do people. (YOU have a brand, whether or not you are being intentional about building it.) In this session, we’ll delve into the essence of “you,” exploring the confluence of your values, talents, aspirations, and actions. You’ll learn how to discover and articulate your unique value proposition as a leader and capture it in a personal brand statement.

Target Audience

This course is designed for new managers, leaders, team leads, aspiring leaders, team members, and individual contributors who want to identify and build their personal brand.

Learning Objectives

• Identify personal brand characteristics of various leaders.
• Connect values to perceived characteristics and behaviors.
• Distinguish between your reputation and your personal brand.
• Clarify key values that drive your day-to-day interactions.
• Describe observable behaviors that illustrate your governing values.
• Write a personal brand statement that captures your unique value.

Course Outline

Introduction and Objectives

The Power of a Brand

Leaders/Influencers and Their Brands

• Group Activity: Personal Brand Characteristics and Values

Identifying Your Governing Values

• Reputation and Personal Brand
• Individual and Group Activity: Identifying and Sharing Your Governing Values

Mapping Values to Behaviors

Creating Your “Coat of Arms”

• Individual and Group Activity: Creating and Sharing Your Personal Coat of Arms

Crafting Your Personal Brand Statement

• Brand Statement Examples and Characteristics
• Individual and Group Activity: Writing and Refining Your Personal Brand Statement

Summary and Action Planning

MDV1010b Course Code